Why call on a professional real estate photographer to properly showcase your property for rent or for sale? 
When we browse real estate sites or announcements of rentals or sales of goods, we quickly realize that the photos are all too often of poor or average quality.
Whether it's an image for a web page, the showcase of a real estate agency, a catalog or a simple impression put on showcase, you must be able to impact your potential customer in order to interest him. Doing it yourself with your own mobile is not necessarily the most advantageous solution. It would indeed be better to entrust this task to a professional qualified in real estate photography, who will find the assets of your property and provide you with promising photographs and guarantees the quality of the photographs taken.
Why is it important to use a professional to make professional photos?
1- To highlight the assets of his property
Whether you want to rent your apartment or sell your home, the point you need to focus on is the image it conveys. Your photos must speak to your customer. Calling on a professional photographer who has been previously trained in the field, is to allow you to highlight your property and, thus, to rent or sell it more easily. Thanks to the knowledge and skills of this professional photographer, you will have the certainty of having, at the end of his work, quality images.
The professional photographer you choose will have the necessary equipment to provide you with high quality photographs: a professional camera for precise shots, a wide-angle lens to avoid cutting off certain areas of the room etc.
2- To differentiate one's property
The mission of the professional photographer: to detect the strong points of your property, to know how to manage the frame, the light, to configure correctly its apparatus, to direct you on the staging of each room, the points to highlight and which angle of view to choose.
The opportunity to differentiate yourself from the many other owners on the web who have poor quality photos and attract the eye of potential customers more easily and quickly. Using photographs taken by a professional increases the number of views of the ad by 60 percent.
3- To benefit from a quality and personalized service
The professional photographer is at your disposal to understand your needs and the history of these places. He will be able to discuss with you about the improvements to be made or the important points to put forward.
Make a selection of photographers close to your home and ask to see their portfolio to judge if their work pleases you before making a decision.
Then ask them clearly how long the shoot will last, if there are additional costs or if they work in a lump-sum way, how many prints you will have and in what format (paper, jpg, tiff, USB stick, remote transmission) and if they give you the rights of photos?
Using a specialized professional photographer to showcase your property is thus highly recommended.


10 rules to follow to succeed in your landscape photos
Landscape photography follows a few basic rules of photography. But it stands out according to specialties which make it a discipline in its own right among other shooting techniques.
The work of the landscape photographer can be summarized in 3 phases: location, choice of equipment, framing and triggering.
We offer 10 tips for a perfect sequence of these different sequences and take great photos.
The art of tracking
Knowing how to choose a subject is of course essential for a photographer. And the success of a landscape photo depends on the care with which you plan your shooting.
- Do not limit yourself to spotting a landscape for its renowned beauty. Ask yourself what you could do with your camera to create an emotion. You will discover that even a seemingly banal decor can achieve a beautiful image.
- Remember that to photograph is to paint with the light that you capture. Think about the best time of day to beautify your landscape. In most cases, a choice will have to be made between evening and morning light.
- Take into account the weather factor. Thanks to a stormy sky or overcast light during a foggy morning, a mundane landscape will reveal unexpected beauty.
The choice of material
You hold your subject. You have to stage it. The choice of equipment and especially the camera is also crucial to the success of your photo. You will certainly want to cover a very wide field. But some landscapes deserve another approach.
- Opt for a wide angle of 16-35 mm or 24-70 mm types. Use a zoom at a fixed focal length for greater freedom to adjust your framing when shooting.
- Don't forget that a telephoto lens is also suitable for landscape photography. Overwrite perspectives and destructuring the geography of a place can be very nice. Faced with a large area, the choice of a 70-200 mm zoom will often be relevant.
- Be a perfectionist and stabilize your photographic equipment. The use of a tripod will always be life-saving, especially when the light is lacking. Also, don't hesitate to get a remote shutter release for the perfect picture.
• You can use filters to possibly enhance a sunset and obtain a beautiful light and enhance your travel photos thanks to a polarizing filter.
The framing and the possible shooting options
The shooting phase is obviously the most important. It will be even more successful if you have not neglected the previous steps. But be aware that a beautiful landscape photo is a mix between coherent technical choices and a lot of creativity.
- Depth of field is the most important. Your photo should be rich in details to be remarkable. To maximize the depth of field and the sharpness of your image, close your diaphragm.
- Frame on an anchor point and a horizon point. It is essential to give perspective to your landscape photo. You must absolutely aim in the foreground a point of attachment that will give relief and dynamism to your image.
- Compose your image with the rule of thirds. The principle is academic. A successful photo is the result of a subtle imbalance between 2/3 of the sky and 1/3 of the earth, or vice versa.
- Be creative and give free rein to your imagination. Willy Ronis wrote: "The beautiful image is geometry modulated by the heart. "
Has the cellphone, camera ruined photography?
 
Since the arrival of the pioneer Apple with its IPhone in 2007 and the Huawei P30 pro (best photophone of the year 2019), all the manufacturers have competed with their imagination and ingenuity to make their smartphones real cameras. Faced with the emergence of a new way of thinking about photography, the telephone has changed behavior and directly competed with the photographs taken by professionals. However, taking photos with a Google Pixel 3A, Samsung galaxy or other phone in order to post them on social networks does not transform us into a professional photographer! So how did the appearance of photo smartphones harm photography?
 
Marketing and subliminal image
 
If there is one area in which smartphone manufacturers have real control, it is marketing. Since the beginning of mobile phones with cameras, technology and artificial intelligence have greatly evolved. This is true for all the features and characteristics of smartphones and even more so in on-board cameras. Each model brings a lot of new features (photo sensors, ultra-wide angle, HDR mode, portrait modes, image stabilizer ...).
With these advances, manufacturers make no secret of their intentions and want us to believe that a smartphone with a camera, as sophisticated as it is, systematically takes beautiful photos. Unfortunately, the reality is quite different! Because, without doubting everyone's abilities, mastering at the same time the color, the light, the sharpness, the depth, whatever the working environment, requires know-how, technical knowledge and photographic skills who don't improvise. The artistic fiber can give very interesting renderings, but without technique and development, it loses of efficiency.
Professional photography equipment has no equal, this little sentence perfectly sums up the place of smartphones with cameras compared to the equipment available to professional photographers. It is very possible to take beautiful photos with a smartphone, however, the rendering will always remain incomparable to a shot made with the professional camera, by a professional photographer. The difference becomes even more evident when it comes to modifications.
Indeed, exploiting snapshots from photos taken by a smartphone can become an obstacle course for a flawless rendering. To put it simply and taking the example of the sharpness of the photo. For that, it is necessary to enlarge, retouch the photos and give them a perfect sharpness. On any smartphone, the optical zoom pixelates the image, and causes the levels of detail sought to be lost.
In addition, each smartphone has a special shade in order to adapt and calibrate at best to the screen used by the brand. When photos change media, we don't actually find the same color rendering.
Why choose a professional photographer?
For all the reasons mentioned above and because a smartphone with camera cannot replace the professionalism of a photographer with adequate equipment ...
Thus, using a professional photographer is the guarantee of photos with incomparable image quality and on high quality supports, selected with care and in any format (black and white, contrast, etc.).  And beyond the unsurpassed technique, it is above all to choose a professional look on your shots, with all the experience and sensitivity he shows, as a true passionate!
How can I improve my photography skills?
 
You are an amateur photographer, but you seem to lack certain skills to achieve the rendering you expect for all your shots? Here are some tips to help you. Skills to master, but also essential qualities for the practice of photography. Because making beautiful photos is no coincidence, you can improve your skills. Even if the expertise of a professional photographer cannot be improvised!

Learning photography is not easy! If there is an essential skill to improve your photographs, it is the mastery of your camera. Beforehand, you obviously must choose the right material. Even if at first glance it seems more than obvious, in reality this is not always the case. We often underestimate knowing the smallest details of a camera's capabilities. And that represents the fundamentals of a good photographer.

Your camera manual should become your best friend, take the time to read it and tutorials on Youbube! Handling your device without any hesitation and quickly is common problems, knowing all the settings will prevent you from missing opportunities to capture an ephemeral moment that will not happen again. Beyond the camera itself, it is also all the associated accessories that will ask you for perfect control, in order to capture the light, judge the depth of field, etc. Having a very powerful camera is really useful by exploiting its full capacities.

And the qualities of a photographer then?
The technique is learned, mastered, the qualities are worked and can be noticed. Without certain human qualities, technique will not do everything. And the first of these qualities is passion. Passion rhymes with perseverance and pleasure. All professional photographers are above all artistic enthusiasts. The hours spent developing their images, or looking for the best shot, result in incomparable renderings. In addition to this passion, photography professionals also have other qualities that make the difference.

Sensitivity, patience, curiosity are essential concepts. Taking photos is an exchange, a break in time, a snapshot of an instant in a given situation that will remain for life. You must know how to feel the emotion of the moment, see the colors differently, cultivate the flavors of the moment and bring out the best. And for that, you also have to be curious, always want to discover new techniques, new situations, and create unique and unequaled snapshots.
 
A professional photographer for the best
These few tips are intended to bring out the photographer in you and help you improve your photos. However, we must face the facts! Despite all the advice we could give you, the pictures taken by professionals, the work that is done, the possible alterations have an unrivaled quality.

Beyond total technical expertise, they know perfectly how to master light, bring out the best in everyone by sublimating us. Take full advantage of your event and be sure to have the appropriate photos for your memories. It is at this moment that sensitivity and human qualities take on another meaning and that professional photographers make all the difference!
How to make successful your pets pictures?

Pets are so endearing that they are considered members of the family in their own right. That's why more and more people nowadays decide to take pictures of their pets. In fact, a recent study shows that 88% of pet owners take more pictures of their pets than of their partners!
If you want to immortalize beautiful memories of your dog or cat, or even your hamster, there are certain details to consider when taking pictures of them. Discover, right now, our tips for successful photos of your pet.
Choose the right moment:
Animals have their character, just like us. Which means they don't necessarily want to be bothered at certain times of the day. Cats, for example, spend time having fun, but also enjoy their moments of solitude and tranquility. So if you want to take pictures of your pets, do it at the most favorable time.
If your pet is in a cage, take it out.
An animal in a cage can't really be photographed well. So, for your photo shoot, get your pet out of the cage. Of course, you'll need to prepare a safe place so that your pet doesn't escape.
Choose natural light rather than artificial light.
Ideally, take your photo shoot outside, in a garden for example. This way, you can enjoy the natural sunlight. Artificial light won't allow you to take beautiful pictures, so think about it.

Focus on small details
When you take a picture of an animal, small details are important, like the background. Use the zoom to adjust the depth of field and focus on certain details, but be careful not to use a flash, as it will scare your pet and your photo session will simply be missed.

Take your time
Unlike humans, your pet is not going to pose for you. You will therefore have to be patient and wait for the right moment, armed with your camera so as not to take blurry pictures. If your pet is just doing what he wants, try to attract his attention with a toy.
Stand at the same height as your pet.
You may not know it, but if you want to get a better result, we advise you to place yourself at the same height as your pet. This way, you will take much more realistic pictures.

Use a professional photographer
If, despite all this advice, you can't get your pet's picture taken, then it's best to hire a professional photographer. As this is his job, the professional photographer will be able to get your pet's attention and focus in order to take great pictures.
In any case, whatever your choice, taking pictures of your pets is a great idea that will leave you with memories of them.
Now you know all about how to take great pictures of your pets. To your cameras !
The 10 keys points for choosing a professional photographer 

Are you looking for a professional to take your professional or personal photos?
Whether you are a private individual or a professional,
the choice of the provider who will take care of your photos is extremely important.
But there are a lot of photographers out there.
So it's hard to find the right one.
Find out, right now, the 10 key points for choosing a professional photographer in 2020.

1. Use a real professional
Photography is a hobby for many people. Only in some cases, it is better to turn to a professional rather than an acquaintance who will take pictures as an amateur photographer. Indeed, only he is capable of capturing expressions with his lens to immortalize them in the most beautiful way, for example for wedding photos. Therefore, start by checking that the photographer has a Siret number and that he is able to charge you for his services. This is a real guarantee of seriousness and professionalism.

2. Check the photographer's experience
To find out if the photographer you have chosen is the right one, check his or her experience. A photographer with several years of experience behind him is rather reassuring, I must admit. However, a photographer who has only just started his or her activity is not necessarily bad.

3. Consult the photographer's portfolio
A photographer's portfolio is a very important element. In his book, you will find his most beautiful achievements. This will allow you to know if his work corresponds to your expectations or not.

4. The availability of the photographer
A photographer is not or hardly available, it's quite problematic, moreover he must not fall ill. Depending on your project, you surely need a great availability from the professional photographer, it is an element to be taken into account.

5. The photographer's style and specialty
You may not know it, but the majority of professional photographers have a specialty. For example, some photographers are wedding photographers, others specialize in portraits, while others only take corporate photos.

6. The photographer's equipment
Any professional photographer cannot excel in what he does without good equipment. His equipment is his working tool. Some cameras and accessories cost between €5,000 and €10,000! Imagine the quality of the photos taken with such a camera.

7. Additional services offered by the photographer
In addition to the photos, the professional photographer usually offers several post-processing services such as retouching, framing, the possibility to transfer the photos to a USB key or via We Transfer... Consult these services to see if they correspond to your needs.

8. The photographer's ability to understand your expectations
Each project is unique. Every person is different. A good photographer must be able to adapt to each situation and understand everyone's expectations and needs in order to set up a personalized photo session.

9. Check out the photographer's client feedback
The best way to get an idea of the quality of a professional photographer's work is to consult the opinions of former clients. To do so, you can visit his website or social networks.
10. The photographer's delivery times
Some photographers work faster than others. So be sure to ask the photographer in question how quickly they can provide you with your photos.
What is a corporate portrait photographer ?

Nowadays, communication through visuals is an integral part of language and this is true in all areas of the professional world. A simple photo of your company's setting, a portrait of your employees or a picture of your achievements will bring out the brand image and know-how of your company.

A corporate portrait photographer is aimed at small companies, large companies, SMEs, liberal professionals, craftsmen, and any structure or institution that wishes to stand out from its competitors and win the confidence of its customers by highlighting its human values and the know-how of its teams through a staging during photo shoots.

Corporate photography as a communication support.
The corporate portrait or group photo sends back to your customers the seriousness and the quality of your services and the professionalism of your collaborators. It is therefore essential that these professional photographs are made by a specialized photographer who will be able to give a tone and inspiration during the photo session to remain faithful to the image of your company and its values. The corporate portrait photographer makes a real photographic work using a neutral background that will highlight the collaborator. He uses specific lighting to highlight the features of each person and, through his experience, he will put the participants at ease to make them look as natural as possible. And beyond all these techniques that he masters and that allow the realization of quality corporate portraits, a professional photographer will know how to use different shooting parameters such as contrast, sharpness, depth, shadows and colors.

What is the purpose of a corporate portrait?
Owning a corporate photograph helps to improve the corporate image of a company. These portraits can be used within your company for internal communication purposes, but also to promote your brand or services through a marketing campaign, or to create human links on your website or in publications on social networks. Communication tools are more and more turned towards digital and adding corporate portraits to your traditional content allows you to humanize the first contact that your customers and partners will have with your company.

Corporate photography: an asset for your collaborators.
More and more, identity is becoming a digital tool and forging an image on the networks has become essential for anyone who wants to work on their network communication. The corporate portrait is becoming an effective tool for distribution in the media, in the profiles of professional networks such as LinkedIn or on a business card. Corporate identity photography can also become an asset in the presentation of a CV that allows to put a face on a name and to arouse curiosity about a person's background.
 
A professional photographer will be able to advise you to realize, at your side, efficient corporate portraits for your communication.
Why is having a real estate photo taken by a professional is a good investment?
 
A study by Old Dominion University in Norfolk demonstrates the importance of the first seconds for a property purchase.
This study highlights the fact that 95% of potential customers view the first photo in less than 20 seconds.
This means that in less than 20 seconds, the user has made his choice to know if he continues the visit or if on the contrary, he rejects the advertisement.
 
Knowing how to arouse the interest of potential customers.
 
Nowadays, the Internet represents an essential communication lever for all real estate professionals and individuals who are looking for potential buyers.
You must know how to stand out from the competition with quality photos, capable of enhancing the property.
This requires time and especially technique, only a professional photographer will be able to provide his services.
Based on their first impression, the user will decide to continue their virtual visit or to zap.

It is therefore essential to catch the eye with a photo that will highlight the property and make one ad more viewed than another.
The photo must be attractive, with a particularly careful play of light, to enhance the space.

A real estate photo must bring a point of view that will arouse interest and show for example the high-end equipment of a bathroom thus arousing a desire to visit.
Quality visuals will bring the property to its best.
 
A real estate ad that stands out from the competition.
 
Normally savvy consumers expect an ad to consist of real estate photos with remarkable quality.
Real estate professionals and individuals wishing to sell or rent a property are in constant competition, the photos taken must allow them to distinguish themselves quickly.

With an advertisement accompanied by professional photos, the real estate will attract the consumer's eye.

Consequently, the real estate agent considerably increases his chances of receiving solicitations from potential clients.
Professional photography perfectly fulfills its role by highlighting the quality of the real estate agency and the property highlighted on the advertisement.
 
An additional argument for real estate agencies to convince the owners.
 
Using a professional photographer will allow you to win exclusive mandates.
The quality of real estate photography will allow owners wishing to sell their property to call on your skills.
They will be able to admire the quality real estate that you will be able to provide, to enhance the property for sale.
Customers anxious to sell or rent their property, will be delighted to turn to a competent real estate agent.
A person who will be able to highlight the various assets of the accommodation, through a particularly successful photograph.
 
An effective long-term strategy.
 
Real estate agents who use their services have an average commission twice as high.
To trigger a virtual crush on the future Airbnb buyer or tenant, professional photos have an essential role and will help you to increase your income.
The photograph adds additional value to the advertisement, increasing the likelihood that the property will find a potential customer.
But it also lends credibility to the role of the real estate agent and likewise enhances the individual who has decided to rent or sell his property on his own.
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